Security First Insurance Launches Signature+ HO3: A New Standard in Homeowners Insurance
Security First Insurance is proud to announce the launch of Signature+ (HO3), a redesigned homeowners insurance product that brings greater flexibility, stronger protection, and meaningful savings to today’s homeowners. Available as of May 17, 2025, this enhanced policy reflects what matters most to families: more choices in coverage, reduced rates, and additional discounts.
Signature+ (HO3) offers homeowners several benefits, including the ability to reduce out-of-pocket costs with a Disappearing Deductible. It also allows them to tailor their coverage to better match their lifestyle and take advantage of valuable new discounts, such as the Military and First Responder Discount and the Multi-Policy Discount. While rates vary across the state, the average rate decrease is 10.6%. Additionally, Security First is expanding the availability of this product to include homes in areas that were previously ineligible.
“At Security First, we constantly look to update our products to meet the needs of Floridians,” said Melissa Burt DeVriese, President of Security First Insurance. “Signature+ (HO3) offers more options for personalized coverage and additional discounts – at a reduced rate, helping Floridians protect their home while saving money. It’s about delivering value people are asking for.”
Signature+ (HO3) highlights:
- Claim-Free Rewards: Disappearing Deductible on AOP and Water coverage that lowers your deductible the longer you go without a claim.
- Flexible Coverage: Customizable personal property and limited water damage limits to match your specific needs.
- New Ways to Save: Exclusive discounts for multi-policy holders, smoke detectors, and military/first responders—making protection more affordable for those who give back.
“We set out to create a policy that solves real problems,” said Bob Ketchum, Senior Vice President of Product + Underwriting. “From the rising cost of repairs to the unpredictability of severe weather, our Signature+ (HO3) policy is designed to offer practical solutions and meaningful protection for the challenges homeowners actually face. It’s built for today, with an eye on the future.”
The new program is available for new business as of May 17, 2025. Existing customers also have the opportunity to rewrite into the enhanced coverage. With its modern approach to protection and affordability, Signature+ (HO3) redefines what homeowners can expect from their insurance, making it easier than ever to safeguard what matters most.
In addition to Signature+ (HO3), Security First Insurance offers a full suite of property insurance products—including renters, condo, and dwelling fire coverage—tailored to meet the evolving needs of Florida residents.
For more information or to request a quote, contact Security First Insurance at 866-999-5545.
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