Bob Ketchum, CPCU, CLU, ChFC, serves as Senior Vice President of Product and Underwriting at Security First Insurance Company. He has over 35 years of management experience in the property casualty industry and over 25 years in officer-level roles in Product/Underwriting management. He began his career with Nationwide Insurance and held various management and director-level roles in Claims, Finance, Internal Audits, and Product Development. He spent 14 years at American Modern Insurance in various Vice President Product roles prior to joining Security First in January 2017. He also served on the South Carolina Wind and Hail Underwriting Committee for five years. He earned his bachelor's degree from the University of Akron and his MBA in Finance from Ohio University.