Committed to Florida
Floridians deserve a reliable, customer-focused homeowners insurance company that is committed to protecting Florida families and homes.
Security First Insurance was built on a nearly 100-year history in insurance and an acute understanding of Florida's vulnerability to natural catastrophes.
Our founder, Locke Burt, was serving in the Florida Senate in 1992 when one of the worst U.S. natural disasters roared through South Florida—Hurricane Andrew made landfall.
Locke witnessed the devastation first hand when he traveled to Homestead, Florida. Andrew left behind more than $26 billion in insured losses. The state was unprepared, and Florida’s homeowners insurance market quickly deteriorated into a state of crisis.
100 Year History
Locke's great grandfather, Ernest Olmsted, began his insurance career in 1918 when he opened an insurance agency in Des Moines, Iowa.
Raised in insurance and with a nearly 100-year family history in the industry, Locke was instrumental in helping Florida navigate its way out from under the rubble of a collapsing insurance market. He counseled state leaders and helped create a viable and healthy private homeowners insurance market where Floridians were provided more options and sound insurance protection.
From a Storm—a Vision Transpired
Soon after serving as a Florida Senator, Locke met his business partner, Harry Bleiwise. One year later on April 5, 2005, Florida-based Security First Insurance Company opened its doors.
Locke’s experience and keen understanding of Florida’s inherent vulnerability to natural disasters helped shape his vision for his new company— to create an organization that maintains an unwavering commitment to Florida.
To us commitment means:
Listening intently to customers and being there for them — 24 hours a day, 7 days a week, 365 days a year
Having the financial strength to withstand multiple hurricanes in a single year
Offering exceptional service and solid insurance protection
Acquiring and retaining talented, compassionate, and forward-thinking employees who understand Florida
Managing growth and maintaining focus on Florida's homeowners insurance market
Leading the industry in the development of industry-first systems that empower customers and provide an incomparable convenience
Leveraging emerging technology and staying innovative
Giving back and supporting organizations that help Florida families and communities
Security First Insurance is now one of the largest homeowners insurance companies in Florida.
We serve thousands of policyholders living across the state, and we hold the customer at the core of everything we do. Our promise to you is that we will remain committed to Florida storm after storm, year after year. We will stand by our values and continue to offer the best possible service—whenever and wherever you need us.