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Privacy and Cookies Policy

Last modified: August 1, 2025

Effective Date: 8/31/2025

Security First Insurance Company (“Company”, “we”, “us”, or “our”) developed this Privacy Policy (“Privacy Policy” or “Policy”) to provide individuals in the United States with information concerning our online and offline Personal Information practices, including our collection, usage, and transfer practices, as well as our privacy and security practices. This Privacy Policy does not apply to workforce-related Personal Information collected from employees or similar individuals.

For purposes of this Privacy Policy, the term “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. The terms “you” and “your” refer to the person reading this Privacy Policy, which may include Company customers, potential customers, and subcontractors; Company job applicants; and individuals that visit our website or use our applications.

I. Categories of Personal Information We Collect

We have collected the following categories of Personal Information within the last twelve (12) months and/or reasonably anticipate collecting the following categories of Personal Information moving forward:

  • Identifiers, such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers;
  • Personal Information Categories Listed in the California Customer Records Statute, such as a name, signature, address, telephone number, insurance policy number, or information related to education, employment, or employment history. Some of this information will overlap with other personal information categories;
  • Commercial Information, such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
  • Internet or Other Similar Electronic Network Activity Information, such as browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement;
  • Professional or Employment-Related Information, such as occupation or current or past job history and performance evaluations; and
  • Education Information, such as student transcripts and GPA.

II. Categories of Sources of Personal Information We Collect

We may collect the above-described categories of Personal Information from one or more of the following sources:

  • You. We collect personal information that you provide us when you contact us by phone; contact us by email; otherwise engage us for products or services; subscribe to a marketing or other email campaign; fill out a Quick Quote form; create an online portal account on our website; apply for a job; or otherwise provide us with Personal Information.
  • Our Automated Information Collection Technologies. We use automated data collection technologies. For example, we consider metrics such as how you and others interact with our website and applications, ease of website navigation, and the performance of our marketing efforts. For additional information, see the Cookies and Other Similar Technologies section, below.
  • Your Employer. Your employer may provide us with your Personal Information if (1) your employer is our customer; (2) your employer is our subcontractor; or (3) if you are a job applicant, and we contact your current or former employer in connection with your job application.
  • Social Media Platforms and Networks. If you connect with us on social media platforms and networks such as LinkedIn, Facebook, Instagram, or X “Social Media Platforms,” for example, by liking our page or sharing something we post, such Social Media Platforms may provide us with information concerning you, such as your name or other Personal Information. In addition, the Social Media Platforms will have access to information about you and your use of the Social Media Platforms. The information that we collect relating to your connections or interactions with us on Social Media Platforms is subject to this Privacy Policy. The information collected by the Social Media Platforms remains subject to the Social Media Platforms’ privacy practices.
  • State Agencies and Organizations that Make Personal Information Publicly Available. We may collect information about you from state agencies and organizations providing publicly available information.
  • Company’s Third-Party Service Providers. We may receive information about you from our third-party service providers, including but not limited to, our website hosting providers, website analytics service providers, website content management service providers, and security camera service providers.

III. Purposes for Collecting and Disclosing Personal Information

We may collect the above-described categories of Personal Information for one or more of the following business purposes:

  • To operate and improve our products and services, including for data analysis to improve the efficiency and quality of our products and services;
  • To respond to your inquiries and fulfill your requests;
  • To provide the information, products, or services you request and send you related information, including confirmations, receipts and updates (e.g., regarding weather and other impact events that may affect a policy you have with us);
  • To send you publications and information about our seminars or events;
  • To communicate with you about our products and services;
  • To assess job applicants and make hiring decisions;
  • To monitor and analyze usage, trends, and activities related to the products and services;
  • To manage your online account(s) and send you technical notices, updates, security alerts, and support and administrative messages;
  • To conduct audits to verify that our internal processes function as intended and comply with legal, regulatory, or contractual requirements;
  • To monitor for fraud and security, for example, to detect and prevent cyberattacks or prevent identity theft;
  • To meet our legal and regulatory obligations;
  • To protect the health, safety, and vital interests of our personnel and others;
  • To evaluate our success in pursuing our goal to be an equal opportunity employer;
  • To control access to and protect the security of Company’s offices, parking structures, and other spaces;
  • To audit ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;
  • To help ensure security and integrity to the extent the use of your Personal Information is reasonably necessary to proportionate for these purposes;
  • To debug, specifically to identify and repair errors that impair existing intended functionality;
  • To perform services on behalf of Company, including maintaining or servicing accounts, providing customer service, processing transactions, verifying customer information, processing customer payments, providing analytic services, providing storage, or providing similar services on behalf of Company;
  • To advertise and market products and services to you;
  • To undertake internal research for technological development and demonstration;
  • To undertake activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by Company, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by Company;
  • To notify you about any changes to our products and services;
  • To provide information pertinent to an actual or potential merger, acquisition, or other reorganization;
  • To manage relationships with our customers, agencies, business partners, and subcontractors; and
  • As otherwise described by Company to an individual at or before the time that Company collects the individual’s Personal Information.

IV. Categories of Third Parties to Whom Personal Information is Disclosed

In connection with the purposes set forth in this Privacy Policy, we may disclose your Personal Information to one or more of the following categories of recipients:

  • Data Analytics Providers. We may disclose your Personal Information to third-party analytics service providers who collect and analyze information about your interaction with our website or applications;
  • Operating Systems and Platforms. We may disclose your Personal Information to software companies that provide us with operating systems and platforms;
  • Other Third-Party Service Providers, Partners, and Subcontractors that Perform Services on our Behalf. We may disclose Personal Information to other third-party service providers and subcontractors that perform services on our behalf, including but not limited to technology development, marketing, project management, customer service, data storage, security, fraud prevention, recruitment, security camera surveillance, website hosting and website content management, customer relationship management, talent management and recruitment, independent claims adjusting and property analysis, and other legal and business-related services;
  • Governmental Entities and Third Parties in Connection with Legal and Regulatory Matters. We may disclose Personal Information to governmental entities, such as regulatory agencies, law enforcement, and judicial authorities, as well as other third parties providing assistance to us or to other parties in relevant legal and regulatory matters (e.g., attorneys and e-discovery service providers), under any of the following conditions: (a) if we have your consent to do so; (b) to comply with a valid subpoena, legal order, court order, warrant, legal process, or other legal obligation; (c) to enforce or apply any of our terms and conditions, other agreements, or policies; (d) to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction; (e) as necessary to pursue available legal remedies or defend legal claims; or (f) as necessary to comply with legal and regulatory requirements; and
  • Third Parties in Connection with a Potential Reorganization. We may disclose Personal Information to any prospective seller, any prospective buyer, and/or to any third-party service provider assisting Company or any prospective seller or buyer in connection with any type of potential reorganization (e.g., a law firm assisting Company) in the event of any potential reorganization, including a merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of Company’s assets.

V. Protection of Your Personal Information

We implement technical and organizational measures designed to assist in maintaining the security and confidentiality of Personal Information; safeguarding against anticipated threats to the confidentiality, integrity, and availability of Personal Information; and protecting your Personal Information against accidental or unlawful destruction, loss, alteration, and unauthorized access or disclosure.

However, the transmission of information over the Internet is not completely secure or private, and no data transmission or storage system can be guaranteed to be completely secure. In addition to the technical and organizational measures that Company has in place to protect your Personal Information, you should use appropriate security measures to protect your Personal Information. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately in accordance with the “How to Contact Us” section below.

VI. Children’s Privacy

Our website and services are not intended for individuals under the age of 18, and we do not target our websites or services to or knowingly collect Personal Information from individuals under 13 years of age. If we learn that we have collected Personal Information from someone under 13 years of age, we will take steps to delete the Personal Information as soon as possible.

VII. Retention of Personal Information

Company will retain your Personal Information for the time period necessary to fulfill the purposes for which your Personal Information was originally collected or received and to meet our legal obligations.

VIII. Third-Party Privacy Practices

Our website may provide links to other third-party Internet websites as a service to you. We are not responsible for the privacy practices of such other third-party Internet websites. If you link to such a site through our website, you should always review any privacy notice that is available for that site.

When we share your Personal Information with third-party service providers, we will only do so for the limited purposes outlined in this Privacy Policy.

IX. Personal Information Rights

You may have privacy rights under law(s) applicable to your Personal Information. Please reach out to us if you have any questions about Personal Information rights using the contact information provided in the “How to Contact Us” section below.

X. Exercising Privacy Rights

A. General Methods for Submitting Requests

To exercise any of your rights described in this Privacy Policy, please submit a verifiable consumer request to us through one of the following methods:

Submission Methods:

Submission Contents:

Requests to exercise your privacy right(s) should include the following information:

  • Your name;
  • The country (and/or state) in which you currently reside;
  • Which privacy right(s) you are exercising;
  • A phone number and/or email address at which we can reach you; and
  • Any additional information you feel will help Company process your request.

B. Verification of Consumer Requests

If you are submitting a request pursuant to data protection laws, we will contact you to confirm receipt of your request and request any additional information necessary to verify your request (which may include verification of the requestor’s identity ourselves or using a third-party service). We verify requests by matching information provided in connection with your request to information contained in our records. Depending on the sensitivity of the request and the varying levels of risk in responding to such request (for example, the risk of responding to a fraudulent or malicious request), we may request further information in order to verify your request. We also reserve the right to verify your request through a third-party verification service. You may designate an authorized agent to make a request on your behalf, provided that you satisfy certain requirements for such authorized agent to make a request on your behalf. We may verify such authorized person’s identity using the procedures above.

XI. Do Not Track and other Similar Technologies

We will respond to “do not track” signals or other similar technologies. Although we do not track your online activities over time and across third-party websites or other online services, our website may place analytic or advertising cookies originating from third parties that may be used for such tracking on your computers and devices. These third parties may collect Personal Information relating to your online activities over time and across different websites and applications when you use our website in order for us to provide you with content that is likely to be of interest to you.

XII. Cookies and Other Similar Technologies

As you interact with our website and applications, we, with assistance from third-party analytics service providers, collect Personal Information pertaining to your use of Company’s website and applications and the devices and programs from which you access our website and applications (“Usage Data”) using cookies and similar technologies.

A. What are Cookies and Other Similar Technologies?

Cookies are small computer files sent or accessed from your browser or our applications on the hard drive of your computer, mobile device, or tablet that contain information about your device, such as your user ID, user settings, browsing history, and activities conducted while browsing websites and applications.

B. How do We Use Cookies and Other Similar Technologies?

Cookies are essential for the effective operation of our website and applications and help you navigate our website and applications.

The primary purposes for which cookies are used are: (1) For the effective operation of our website and applications, especially in connection with website and application navigation and online communications; (2) To monitor and improve the quality and user-friendliness of our website and applications; (3) To monitor the success of our advertising campaigns and marketing-related activities and to conduct additional advertising campaigns and marketing-related activities; and (4) To assist Company in detecting and preventing fraud, denial of services attacks, and other malicious activity directed at our website or through our applications.

C. How Can You Manage Cookies and Other Similar Technologies?

If you do not want Usage Data collected through the use of cookies and other similar technologies, there is a procedure in most browsers that allows you to automatically decline many of these technologies, or to be given the choice of declining or accepting them. Cookies that are required to enable core site functionality cannot be disabled without causing substantial website or application functionality issues. To assist in controlling website or application-specific cookies, check the privacy and cookie setting in your preferred browser.

We neither have access to, nor does this Privacy Policy govern, the use of cookies and similar technologies that may be placed on your device by third parties when you access our websites or applications.

XIII. Disability Assistance

We are committed to taking steps to ensure that this Privacy Policy is accessible to everyone. Individuals with difficulty accessing information in this Policy are encouraged to contact us by email at [email protected] or by calling us at (877) 333-9992.

XIV. Revisions and Updates to this Privacy Policy

We may update this Privacy Policy from time to time. It is our practice to post any changes we make to our Privacy Policy on our website. Any changes will become effective thirty (30) days after we post the revised Privacy Policy on our website. The date this Privacy Policy was updated and the date it became effective are identified at the top of the first page. If we make material changes to how we treat the Personal Information that falls within the scope of this Privacy Policy, we will notify you by email or through a prominent notice on the homepage of our website. We encourage you to review our Privacy Policy frequently to stay informed about our information practices and the choices available to you.

XV. How to Contact Us

Security First Insurance Company is the entity responsible for collection, use, and disclosure of your Personal Information under this Privacy Policy.

If you have any questions about this Privacy Policy, please contact us.

You can reach us via email at [email protected], by phone at (877) 333-9992, or by mailing us at:

Security First Insurance Company
P.O. Box 105651
Atlanta, GA 30348-5651

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.