When’s the last time you were looking for something good to read – and decided your Florida homeowners insurance policy would hit the spot?
Insurance policies are not just complex, they’re usually filled with legalese and jargon, they're lengthy (“War and Peace” comes to mind), and they're a tad boring, to put it mildly. So, if you’re like most people, your insurance policy ranks pretty low on your reading list, unless you’re looking to cure a bout of late-night amnesia. Or, until you suffer damage to your home. Then you’re likely to read your policy like it’s the hottest book on the New York Times bestseller list.
When you live in Florida – the state with the most people and property prone to hurricane exposure in the country – it’s important to make sure you understand what your policy does (and DOES NOT) cover before you ever need to file a claim. But why should all of the burden be on you, the customer, to wade through all that information to try to figure out your coverage? In today’s world, where cool, interesting and engaging videos about even the most mundane topics abound, why haven’t insurance companies figured out how to communicate critical insurance coverage details in a way that resonates with socially and digitally connected consumers?
Actual customer feedback: "How cool are you guys ? I just reviewed your video - I know a lot more about my policy than I have known on any policy I've ever had. Seems like I made a really good choice. A personalized program, you guys are on the ball. Thank You"
Educating home insurance customers in a YouTube world
Security First Insurance Company, recognizing that most of its customers have little interest in reading their policy, has teamed up with Real Time Content to develop a fun, compelling and interactive personalized video to inform customers about the coverage – and exclusions and deductibles – specific to their policy. The personalized videos, which are believed to be a first for the home insurance industry, create an interactive experience for customers, highlight important coverage information, and clear up common misconceptions about homeowners insurance.
Currently, the videos are only available for new Security First Insurance home insurance customers, but the company has plans to develop personalized videos for other products and renewal customers in the near future. Considering the explosive growth of video as a communication channel – people watch more than 6 billion hours of video on YouTube, the second largest search engine in the world – Security First Insurance is wise to increase its use of visual technology to educate customers and ensure that they have a comprehensive understanding of their insurance coverage in case they ever need to file a claim.